Friday, 6 March 2015

Inspired by Campaign

Researching animal rights has made me realise how huge the problem is not only in the UK but also worldwide. Since the completion of my dissertation about animal rights, I have taken it upon myself to stop eating meat for as long as I can in aid of my project. As an avid meat eater it will be interesting to see how long I will be able to cope before I run out of meals... The point is, through research it has changed my own viewpoint of the way in which animals are treated my humans and therefore I hope to transfer this desire for change through my illustrations. A small step in the right direction is better than being ignorant to any of the issues at all.

Since my new project is about animal rights in regards to global issues, specifically endangered species, I found an inspiring way of campaigning by the WWF.

 WWF Origami Campaign
WWF Origami Campaign


The idea here by the WWF is to generate an interactive campaign method to raise awareness about the issues with a main aim for a donation from the viewer. This simple yet innovative campaign idea not only involves the viewer but allows them to make a direct connection with the animals who are endangered. Varying levels of difficulty mean that the origami is aimed at a range of younger and older viewers. The effort put in to making the origami proves to the viewer how little time it takes to make an impact through giving just a small amount of their time. Involving the viewer is an effective tactic for keeping the viewer interested and making the app available on a variety of technology devices aids the campaign to be accessible to a large amount of potential viewers who may donate to making a change.