To gain a better perspective of how the animated campaign advertisement would appear in context, I did a mock up of my latest ad as adshel advertising.
The image is from a secondary source: http://blog.smithdesignagency.co.uk/portfolio/belfast-central-mission-belfast-charity/
As an experiment I believe this has been the most successful in conveying a message against badger culling. It is the most informative for the viewer and provides a link to more information. The animation turned out to be quite slow although I think this is due to creating the gif in Photoshop and the quantity of frames being too large. Finding a more suitable program should raise the quality of the advertisement and allow me to experiment further with even longer ad campaigns and a smoother, refined result.